AI-Powered Media Lists That Get Coverage

Get the info you need to precisely pitch the right journalists for every campaign

OutreachLark Lists is a total game changer for outreach teams. We used to spend hours manually digging through Google News to find relevant journalists and contact information, all of which can be done now with the click of a few buttons. The contacts are more targeted than those pulled from media databases, without the time-consuming research.
Kalina MacKay, SVP of Owned Media
OutreachLark is a vital part of our global PR workflow. It’s early days using the tool but we believe OutreachLark Lists will make our list building more efficient – we love how easy it is to use, especially with Google Sheets integration!
Beth Nunnington, Founding Member & Global VP Digital PR
List IQ has helped our team integrate the process of tailored, manual media outreach, enabling us to seamlessly match our campaigns with relevant journalistic contacts. It has helped us not only streamline the prospecting process, but the bio and recent activity features also ensure that we are only pitching to the right people
James Olliver, Head of Digital PR
OutreachLark Lists is like adding another trusted colleague to the team. It’s enabled us to speed up our prospecting process in the knowledge that the most relevant journalists are being sent our pitches.
Ruth Barrett, Head of PR Communications
OutreachLark really ‘gets’ what our industry needs. Their innovations like OutreachLark Lists help us continually deliver client success, and they’re a pleasure to work with!
Matt Foster, Senior Digital PR Manager
An absolute game changer for outreach! OutreachLark Lists is incredibly easy to use thanks to the automated formulas, and has saved us countless hours on prospecting. By helping to reduce the time spent on list-building, it’s boosted our productivity and freed up valuable time to focus on client strategy and campaign creativity.
Damien Horwood, Senior Digital PR Strategist
It’s helped me save so much time when list building, especially when it comes to finding journalist emails and uploading several contacts into an outreach list at once, rather than individually finding and adding contacts.
Bella Valentini, Senior PR Associate

Everything You Need to Build Your Best Performing Media List

 

Build a Targeted List

Turn any news search into a qualified, fully researched media list with a click. The OutreachLark Lists Chrome extension puts all the tools you need to build a relevant list right at your fingertips.

Quickly Qualify Journalists

Qualify your media list without tedious manual research. Make sure Journalists are still relevant and active at their pubs and, collect accurate emails and verify info to send the right pitches to the right person.

Get the Info to Send a Great Pitch

Understand journalist coverage to tailor your angles and message. OutreachLark Lists provides access to all the data you need to segment your list and make sure your content or commentary stands out from the noise.

Unlock Deep Insight Into Your Data

Enrich any existing spreadsheet with OutreachLark Lists research. Run OutreachLark Lists in your previous campaign lists to leverage past work with totally fresh data, or research third-party URLs to extract article and author info to build a targeted media list based on competitor campaign research.

Get The Critical Journalist Data You Need

Unlike other products, OutreachLark Lists doesn’t rely on blunt-force scraping and pattern matching to guess info. Our AI researches and vets data for accuracy so you know you’re getting the right info for your campaign.

Activity Check

Confirm active journalists to keep your list current

Email Address

Pinpoint accurate contact into

Job Title

Identify titles for targeted communication

Bio

Gather journalist bios for personalized pitches

Recent Articles

Get insight into recent coverage to ensure relevance

Social Profiles

Access comprehensive social media insights

Geographic Data

Determine where journalists and pubs are based

Ready to Get Started?

Try OutreachLark Lists for Free

Frequently Asked Questions

How does OutreachLark Lists work?

OutreachLark Lists uses a proprietary research model backed by AI to find and vet publicly available or shared information via an opt-in consent agreement.

Is OutreachLark Lists part of OutreachLark or a separate product?

OutreachLark Lists is a separate product, but both live under your OutreachLark account. That means if you currently have a subscription to OutreachLark, you can access OutreachLark Lists using your current account credentials, and during beta, you will have access to all the free credits available to new OutreachLark Lists users. If you don’t have an existing OutreachLark account, you can create your OutreachLark OutreachLark Lists account for free during setup.

How does this differ from a media database?

Unlike a media database, the journalist’s information from OutreachLark Lists gets generated in real time. It scans the web for information based on your list of URLs as you request it.

Is OutreachLark Lists AI-powered?

OutreachLark Lists uses AI to find and vet the information that is publicly available or shared via an opt-in consent agreement.

back to top arrow